Image Ads — Built To Be Ignored
Text ads should always be your first pick when you start to load up your site. Image ads should always be your last choice. A text ad offers many advantages over image ads:
- A. With the right formatting, a text ad 'blends in' with your site content. An image ad will not give you the same freedom with its appearance, as the only thing you can play with is the size and positioning.
- B. You can squeeze more text ads into the space that a conventional banner takes. People love to have more choices!
- C. Properly formatted text ads don't look like clutter. Banners do!
- D. People hate banners and avoid them at sight. Many tests confirm that people are much more receptive to text ads related with your content.
I just can’t think of a reason why anyone would want to take an image ad from Google. Text ads perform so much better, in my opinion, you’re better off sticking with those and ignoring image ads altogether.
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